In a world where everyone has a Smart Phone, a new phenomenon has gripped the estate agency world—the rise of the Insta-Agent. These, mostly self proclaimed, modern-day property gurus are armed with selfie sticks, impeccable wardrobes, and a seemingly insatiable urge to point at every nook and cranny of a property, narrating like David Attenborough.
But pause for a moment. Is Estate Agency truly as simple as pointing enthusiastically at ceiling cornices and integrated appliances? Can one truly sell a home by simply wielding an iPhone and a Colgate smile?
While these video tours are all the rage, offering potential buyers a virtual stroll through homes from the comfort of their couches, it seems we’ve forgotten an age-old truth: selling property isn’t just about the fluff; it’s about the foundational knowledge, expertise, and skill that underpin the industry.
This is why we don’t appear in our Video Tours waving our arms around, pointing…… We show you, our buyers, the house – not us !
Imagine an estate agent who, instead of waving at walls, provides a nuanced analysis of local market trends. Picture a professional who, rather than merely pointing out the “lovely natural light,” dives into the historical and architectural value of the home, bringing its true story to life. This agent doesn’t just sell a space; they sell an experience, a lifestyle, and a dream, framed not only by what the viewer sees but by what they feel.
The irony here is that the art of Estate Agency—genuine, in-depth knowledge about Buxton, paired with a personal touch, in person, in our office, or on the phone —is being overshadowed by what can only be called the “point-and-shoot” approach. It’s as if an industry built on connection and insight is leaning too hard into the spectacle, where the agent becomes more of a tour guide than a trusted advisor.
Now, don’t get us wrong; technology has transformed the way we market property, and for good reason. Tools like virtual tours, drone shots, and even Insta-stories have a place. In fact, Crowther Key and our Marketing Partners were doing this before anyone else. But there’s a balance to be struck. Clients still crave expertise, guidance, and honesty, all of which can’t be captured by a smartphone held at arm’s length.
In the end, the role of an estate agent is more complex than an Instagram story could ever convey. They’re not just there to point at pretty features; they’re there to understand the nuances of both property and people, ensuring a match that’s built to last. So, let’s continue the craft, one sucessful house sale at a time !!
If you agree call us on 01298 214441.
